The Policy Shop

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About Us

Partners of The Policy Shop

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AXAAXA
AvivaAviva
ZurichZurich
FortisFortis
Equity RedstarEquity Redstar
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About Us

The Policy Shop opened for business in April 1993 and was the fulfilment of a life time ambition of current managing director Sean Byrne. Sean has in excess of 30 years of experience in the insurance industry, working for Lumleys/Broadgate, Trentiside, Hatfield Group, and Hill House Hammond before finally launching The Policy Shop in 1993.

The Policy Shop’s mission was to bridge a gap in a market place that in those days was feeling the impact of the bullish direct writers. In effect Sean felt that “buying channels” would change as the insurance consumer could now choose whether or not to use a broker.

Where many in the broking fraternity saw this development as a daunting prospect, Sean felt that if The Policy Shop could provide the ease of access of the direct insurer and combine this with quality and service of a traditional broker, a unique alternative would be the end result. The early success of the business was based on marketing this difference, and working closely with a receptive insurer panel to provide choice and cost advantages.

By May 2002 the business had established itself regionally and now targeted growth into the national market. To assist in its new goals, The Policy Shop became incorporated, and current Sales and Marketing Director Darren Ansell joined the business bringing with him a huge amount of experience and solid insurer relationships. Darren came from an already nationally established business, Express Insurance, and had been instrumental in securing national deals across the private motor and motorcycle markets for that company.

The Policy Shop continued to grow year on year, eventually having to relocate to new offices in the centre of Coventry in 2006. Between 2006 and 2009, The Policy Shop’s workforce grew from 25 to 70 staff, and had in excess of 45,000 live clients by the end of this period. During this time, the business model had evolved dramatically to accommodate changes in consumer demand. The popularity of internet shopping revolutionized the way in which people purchased financial products, creating a brand new channel of distribution and assisted in the emergence of price comparison sites. Historically, The Policy Shop sought to align itself as closely as possible to technological advances in the industry and it was this that allowed the business to accommodate these changes so easily (as it has ever since). By February 2008, the business was one of the first 45 brands to appear on GoCompare’s car insurance panel (they now have 120) and has since established itself on all major UK comparison sites becoming the largest source of new business leads.

Together, Sean and Darren have worked tirelessly in achieving the company’s core goals delivered to the whole of the mainland UK across private car, motorcycle, commercial vehicle, and household markets. Historically and continually, The Policy Shop has sought to exceed the services of a typical insurance broker and redefine itself as an effective distribution channel for general insurance and ancillary products combined with quality partner relationships and customer service. Huge value has been attached to constantly refining internal and technological procedures, maintaining The Policy Shop’s position on the forefront of the industry and ensuring therefore that it can embrace innovation, changes in demand and all of the benefits that this can bring – greater customer service across all means of communication new and old, transparency in reporting and business intelligence and strengthening partner relationships.

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